About
eCommpulse is built on two decades of hands-on eCommerce experience across Korea, Turkey, and the United States — combined with real Amazon market data and an AI-era perspective.
Who’s Behind eCommpulse
I go by RT — Rising Tiger. I’m an eCommerce strategist and digital commerce specialist with over 20 years of experience building and scaling online businesses across multiple markets — Korea, Turkey, and the United States.
My career has been spent at the intersection of eCommerce operations, data infrastructure, and digital marketing — with a particular focus on Amazon strategy, global marketplace expansion, and AI-era search visibility.
What I’ve Actually Done
I don’t write about eCommerce from the outside. The insights on this site come from direct, hands-on experience running real digital commerce operations at scale — including leading global digital platforms, building proprietary market intelligence systems, and commercializing brands across multiple international marketplaces.
Some of what that looks like in practice:
- Led global eCommerce platform expansion across Amazon EU, Australia, India, and Shopee
- Built and launched multiple online-exclusive brands from concept to commercial execution
- Architected a proprietary Amazon Market Intelligence Platform — aggregating large-scale Amazon data across regions to support product validation, competitive analysis, and market entry decisions
- Developed internal platforms that generated significant recurring cost savings in influencer marketing and consumer research
- Led enterprise data integration projects unifying Amazon and Shopify sales data into a centralized warehouse — with downstream AI and machine learning capabilities
- Directed K-Beauty brand commercialization strategy in the US market
- Achieved consistent double-digit YoY growth in Amazon operations through listing optimization and operational restructuring
Why eCommpulse Exists
Most eCommerce content is written by marketers who’ve never run an actual Amazon operation, or by agencies optimizing for clicks rather than results. eCommpulse is different.
Every article here is grounded in data — primarily Amazon marketplace intelligence via SmartScout — and filtered through real operational experience. The goal is to give brand owners, eCommerce managers, and K-Beauty founders the same quality of insight that enterprise teams pay consultants for.
As AI search engines like ChatGPT, Perplexity, and Claude increasingly shape how consumers discover products and brands, I’ve also expanded into GEO (Generative Engine Optimization) — helping brands get found in the AI era through foundinai.co.
What You’ll Find Here
eCommpulse covers six areas, all grounded in data and field experience:
- US Market Entry — What it actually takes to enter the US market as a foreign brand
- Amazon Strategy — Data-driven approaches to winning on the world’s largest eCommerce platform
- K-Beauty Insights — Market intelligence for Korean beauty brands expanding into the US
- Digital Marketing — Strategy-first approaches to paid and organic growth
- Data & Analysis — Real Amazon data, interpreted and applied
- AI Tools & GEO — How to get your brand found by AI search engines
A Note on Transparency
Some articles on eCommpulse contain affiliate links to tools I use or recommend. When that’s the case, it’s disclosed clearly at the top of the post. My recommendations are based on actual use and results — not commission rates.
eCommpulse is an independent publication. I’m not sponsored by any marketplace, platform, or brand unless explicitly stated.
Is your brand visible to AI search engines?
Run a free AI visibility scan on foundinai.co — see if ChatGPT, Perplexity, and Claude know your brand.